CMDC Media Digest, 2015-2016
Figure 12 99 Media Channels AUDIO Advertisers recognize radios ability to reach consumers making it a 16 billion industry with consistent demand especially in the major markets However revenues are projected to drop slightly for 2015 and 2016 more so if the country enters a recession Yesterdays Exposure to Media The majority of Canadians have listened to the radio recently i e yesterday Radio is 2 for A25 0 25 50 75 100 A12 17 A18 24 A25 34 A35 44 A45 54 A55 64 A65 Radio TV Daily Newspaper Internet Community Newspaper Magazine Source Numeris RTS Fall 2014 All Canada Source CRTC Annual Report 2010 2014 and MAGNA Estimates 2015 2016 Historical Revenue 000 Projected 000 REVENUE STREAM 2010 2011 2012 2013 2014 2015 2016 Local Sales AM 243038 245850 244009 236447 225115 FM 865193 888275 887161 887022 866274 National Sales AM 54209 55111 52447 50680 58789 FM 354859 387174 401468 425606 438650 Network Payments AM 0 0 0 0 0 FM 0 0 0 678 0 Syndication Production AM 1049 811 1069 637 916 FM 3408 5044 2785 2375 5223 Grants AM 0 0 8 10 FM 80 108 86 132 124 Other AM 9014 9290 8666 6851 6083 FM 21591 22176 20729 12220 12983 TOTALS AM 307310 311061 306199 294625 290903 FM 1245130 1302778 1312229 1328034 1323255 Grand Total 1552441 1613839 1618427 1622658 1614158 1581875 1576654
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