CMDC Media Digest, 2015-2016
TELEVISION VIDEO Online Campaign Tracking Nielsen provides the media industry with a method to identify and measure audiences exposed to online advertising campaigns Nielsen Online Campaign Ratings offers direct in flight feedback and generates metrics similar to what is used for TV advertising Online Brand Effects enables advertisers and publishers to measure and optimize online advertising in real time while Sales Effect combines Nielsen Online ad detection technology offline behavioral purchase data and data partnerships to measure results and improve efficiency Competitive Intelligence Services Nielsen provides data on advertising expenditure TV GRP data and creative tracking Its advertising expenditure estimates cover TV radio magazines daily newspapers and out of home with detail available to the city level Creative Tracking Services Nielsen provides copies of advertising executions from TV radio and selected magazines and newspapers For TV specifically Nielsen monitors all major TV stations and specialty networks across the country Audience Analysis Nielsen offers a suite of software tools for analysis of TV audiences including Borealis Agencies use these tools in the planning execution and reporting of TV campaigns as well as in the analysis of competitive TV activity TV BUREAU OF CANADA TVB 160 Bloor St East Suite 1005 Toronto ON M4W 1B9 Phone 416 923 8813 www tvb ca TVB Canada is a resource centre for a broad range of stakeholders providing research and information about television advertising effectiveness and viewership dynamics across platforms Its stakeholders are comprised of 150 plus member TV stations and broadcast networks media agencies marketers and journalists Through a wide variety of tools and resources that include media research business category information and publications such as TV Basics TVB works with the marketing community to help it get the most out of todays TV TVBs Telecaster service issues clearance numbers for all advertising running on member stations TVB also maintains a commercial library where members can source creative executions CANADIAN RADIO TELEVISION AND TELECOMMUNICATIONS COMMISSION CRTC Les Terrasses de la Chaudière Central Building 1 Promenade du Portage Gatineau QC J8X 4B1 Phone 877 249 2782 www crtc gc ca The CRTC is an independent public authority that regulates and supervises broadcasting and telecommunications in Canada Its website provides a wealth of information relating to TV trends rules and regulations financial statements etc In addition it publishes myriad annual reports that speak to the television industry in Canada such as the Communications Monitoring Report which provides an overview of the Canadian broadcasting industry 89 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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