CMDC Media Digest, 2015-2016

TELEVISION VIDEO NLOGIC Head Office Toronto 1500 Don Mills Road 3rd floor Toronto ON M3B 3L7 Phone 416 445 8881 www nlogic ca Nlogic helps clients make sense of audiences As a subsidiary of Numeris BBM Canada it offers a wide range of software applications and data to broadcasters and media agencies in Canada Audience Analysis A variety of software applications for analyzing meter and diary TV audience data at the respondent and summarized level such as Lens Viewer InfoSys TV and microTV Tools are used in the planning execution and reporting of TV campaigns as well as in the analysis of competitive activity CMR Commercial Tracking Service A database of TV GRP activity that allows client to analyze competitive campaigns The database covers the activity of more than 900000 brands and is available for the markets of Toronto Montreal F Vancouver Calgary and Edmonton Creative Tracking Services Access to creative for TV executions for historical TV campaigns Media Technology Monitor MTM The MTM is Canadas premier research product in the area of overall technology ownership and use Based on 12000 telephone interviews annually including a cellphone only sample the MTM has spoken with over 100000 Canadians over the past decade making it the most comprehensive media technology tracking survey of its kind The MTM provides valuable insight into consumer trends on existing and emerging technologies COMSCORE 90 Sheppard Avenue East Suite 100 Toronto ON M2N 3A1 Phone 416 646 9900 www comscore com ComScore is a global leader in digital measurement and analytics delivering insights on web mobile and TV consumer behaviour that enable clients to maximize the value of their digital investments Through its Audience Analytics Advertising Analytics and Enterprise Analytics product suites comScore provides its clients with a variety of on demand software real time analytics and custom solutions to succeed in a multi platform world The proprietary comScore Census Network leverages a world class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale Combined with comScores panel of passively measured online Canadians this provides a comprehensive picture of online activity Video Metrix is comScores end to end PC online video measurement solution Video Metrix is able to report on video advertising and video content separately while Video Metrix Reach Frequency is also available to simplify the planning of online video campaigns and to assess the best fit to reach a target audience SEEVIBES 3414 Avenue du Parc Montréal QC H2X 2H5 Phone 514 439 6909 www seevibes com Seevibes is the leading provider of smart data targeting for efficient social media advertising Based on billions of data points analyzed and enriched by Seevibes exclusive technology it aggregates all the knowledge about TV and brand engagement on social media in order to build smarter marketing Seevibes mission is to help the top brands and media agencies target the most engaged profiles and build tailored audiences to improve Twitter Ads campaign performance increased reach and lower cost of acquisition NIELSEN MEDIA RESEARCH 160 McNabb Street Markham ON L3R 4B8 Phone 905 475 9595 www nielsen com ca The Nielsen Company is a global information media company providing marketing and consumer information TV and other media measurement online intelligence and more 88 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL