CMDC Media Digest, 2015-2016
TELEVISION VIDEO Share of 2 Tuning by Station Type Figure 5 1 75 5 25 0 9 10 10 11 11 12 12 13 13 14 14 15 SCdn Conventional Cdn Specialty Cdn Digital Cdn Pay US Conventional US Spec Digital Other 90 85 80 75 70 P2 C2 11 T12 17 A18 34 A35 Total Canada PVR Playback as of Viewing Figure 6 Households by TV Reception Type Figure 7 97 584 81 238 Satellite Off Air Digital Cable Analogue Cable 3 CONVENTIONAL TELEVISION IS LOSING SHARE Canadian conventional stations have experienced a gradual loss of share while specialty stations have increased their share to 48 of all viewing driven by strong gains among digital specialty stations Figure 5 4 PVR VIEWING CONTINUES TO GROW BUT MOST VIEWING IS LIVE PVRs are now found in 58 of all Canadian households with continuing penetration growth only showing the first signs of plateauing in Western Canada Numeris Mar 15 Despite this the vast majority of television viewing is live even among younger viewers Figure 6 5 THE TRANSITION TO DIGITAL TELEVISION SIGNALS IS ALMOST COMPLETE The penetration of high definition TV sets in Canada is now 80 with 44 of households having an HD set top box Just 10 of Canadians continue to use analogue cable for their television service while an additional 8 rely on off air signals including digital antennae Figure 7 Source Numeris Total Canada Weeks 1 18 Source Numeris Total Canada Weeks 1 18 Playback shown as of Live 7 viewing Source Numeris 2014 15 R2 Universe Estimates 83 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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