CMDC Media Digest, 2015-2016
TELEVISION VIDEO Traditional television reaches 98 of Canadians over the course of an average week On average Canadians spend 27 hours per week viewing television ranging from 20 hours for teens to 39 hours for adults 55 PVR penetration rates vary across the country ranging from 46 in Toronto up to 65 in Calgary with a national average of 58 Online video content on PCs reaches 72 of all Canadians each month Numeris Total Canada Weeks 1 18 2014 15 Numeris 2014 15 R2 Universe Estimates comScore Video Metrix May 2015 NATIONAL NETWORKS ENGLISH CBC TELEVISION is a 24 hour English Language network for news information sports and entertainment programming much of which is produced by for and about Canadians CITY a division of Rogers Media is a semi national network with stations in Ontario B C Alberta Manitoba Saskatchewan and Quebec It broadcasts news information and entertainment programming CTV a division of Bell Media is Canadas largest private broadcaster It features a wide range of news sports information and entertainment programming CTV Two is sold on a network basis as well as regionally and selectively GLOBAL a division of Shaw Media is an unwired national network reaching 99 of English speaking Canada It broadcasts news information and entertainment programming NATIONAL NETWORKS FRENCH RADIO CANADA is a French language television network owned by CBC Programming includes news current affairs information and entertainment with childrens shows airing in the mornings TVA a subsidiary of Quebecor is a private Frenchlanguage television network featuring entertainment and public affairs programming 75 dedicated to local content With 10 local stations six owned by TVA and four affiliates its available on cable in Quebec and across Canada REGIONAL NETWORKS ENGLISH CBC Regional Networks CBC Maritimes can be purchased to cover New Brunswick P E I and Nova Scotia CBC Ontario covers the entire province of Ontario CBC Pacific covers the entire province of British Columbia CBC North covers the Northwest Territories CTV Regional Networks CTV Atlantic blankets Atlantic Canada including Newfoundland Labrador and P E I CTV Ontario covers all of Ontario CTV Saskatchewan covers 97 of the population of Saskatchewan Rogers Retail Network SCN City Saskatchewan is a Canadian English language cable television channel in the province of Saskatchewan CTV TWO a division of Bell Media features a mix of news drama comedy and reality programming on the second CTV conventional network covering Vancouver Victoria Toronto Barrie Ottawa London Windsor and Atlantic Canada CTV Two Alberta the provincial educational broadcaster features both formal Greg Ramsay VP Audience and Measurement Solutions Starcom MediaVest Group 71 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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