CMDC Media Digest, 2015-2016
Time and Reach of Facebook Mobile vs Desktop by Demo Figure 2 Social Platform Reach by Device Figure 3 Desktop Mobile 2000 1500 1000 500 0 18 24 25 34 35 44 45 54 55 of Time by Device by Platform Figure 4 Facebook Linkedin Pinterest Tumblr Twitter 100 75 50 25 0 100 75 50 25 0 Average time in minutes per Visitor per month ComScore Demographic Profile July 2015 Desktop Mobile Facebook Linkedin Pinterest Tumblr Twitter 100 75 50 25 0 ComScore Key Measures July 2015 Average time in minutes per Visitor per month ComScore Key Measures July 2015 Reach Time Mobile Reach Desktop Reach 61 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL DIGITAL SOCIAL MEDIA
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