CMDC Media Digest, 2015-2016
MARKETER PUBLISHER CONSUMER Media Planning and Attribution Tag Mgmt Creative Optimization Retargeting Ad Servers Verification Privacy DMPs and Data Aggregators Data Suppliers Measurement and Anaytics Agencies Agency Trading Desks DSPs Exchanges Ad Networks Horizontal Vertical Custom Targeted Networks AMPs Performance Mobile Ad Servers Social Tools SSPs Publisher Tools Media Mgmt Systems and Operations Courtesy of Warc com The Programmatic Landscape A Comprehensive Layout of the Marketplace 56 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL DIGITAL
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