CMDC Media Digest, 2015-2016

Media Marketplace Canada vs U S Canada US TELEVISION TV Markets 42 210 Time Spent per Week P2 26 54 00 33 25 00 Daily Reach A18 88 91 PVR Penetration 5410 48 Number of TV Stations 345 1381 Popular Paid Television Streaming Services Netflix Shomi Crave iTunes Netflix Hulu Plus Amazon Prime Instant Video Sling TV HBO Go iTunes Number of Titles Available Through Netflix 378200 750000 Netflix Subscribers 58 Million 40 Million Top Network Programs 2014 2015 season The Big Bang Theory NCIS NCIS New Orleans Sunday Night Football The Big Ban Theory NCIS TV Ad Spend 336 Billion CAD 70 Billion US TV Expenditure per Capita 9557 21792 RADIO Radio Markets 104 251 Time spent per Week P18 21 60 18 13 56 18 Weekly Reach P18 93 913 Number of Radio Stations 711 CRTC 11328 Digital Songs Sold Millions 1017 11025 Popular Paid Music Streaming Services Spotify Rdio Apple Music Google Play Tidal Pandora Spotify Rdio Apple Music Google Play Tidal Pandora Top Radio Songs based on plays Magic Rude OneRepublic Counting Stars John Legend All of Me John Legend All of Me Pharrell Williams Happy Katy Perry Dark Horse Top Selling CD Albums Taylor Swift 1989 Frozen Soundtrack Sam Smith In The Lonely Hour Frozen Soundtrack Taylor Swift 1989 Pentatonix Thats Christmas to Me Top Selling Digital Albums Taylor Swift 1989 Frozen Soundtrack Ed Sheeran X Taylor Swift 1989 Frozen Soundtrack Sam Smith In The Lonely Hour Top Selling Digital Songs Pharrell Williams Happy John Legend All of Me Meghan Trainor All About That Bass Pharrell Williams Happy John Legend All of Me Katy Perry Dark Horse Radio Ad Spend 165 Billion CAD 16 Billion USD Radio Spend per Capita 4693 4981 DAILY NEWSPAPER Number of Daily Newspapers 104 1331 Daily Newspaper Circulation 5312018 40420000 Newspaper Ad Spend 234 Billion CAD 166 Billion US Newspaper Spend per Capita 6656 5168 MAGAZINE Number of Consumer Magazines 1286 7390 Top Magazine Publishers TC Media Rogers Publishing St Joseph Media Time Inc American Media Inc Bauer Publishing Group Top Advertising Categories Toiletries Toilet Goods Retail Stores Business Consumer Services Toiletries Toilet Goods Apparel Footwear Accessories Drugs Remedies Top Advertisers Procter Gamble LOreal Canada Unilever Canada Procter Gamble LOreal SA Pfizer Inc Top Womens Magazines circulation in 000 Chatelaine 552 Canadian Living 513 Coup de Pouce 221 Cosmopolitan 184 O Oprag Magazine 129 Womenas World 119 Top Business Magazines circulation in 000 Report on Business 267 Financial Post Business 158 MoneySense 128 The Economist 77 Bloomberg 28 Fortune 18 Top General Interest Magazines circulation in 000 CAA Magazine 1607 Westworld 1319 Readers Digest 523 National Geographic 300 Vanity Fair 65 New Yorker 30 Magazine Ad Spend 65 Million CAD 151 Billion USD Magazine Ad Spend per Capita 185 4701 OUT OF HOME Number of Outdoor Companies 160 500 Number of Panels Available 141900 1077260 Largest Number of Faces Available Format Transit 65000 Transit 446290 Top Advertisers BCE Corp Rogers Communications Inc McDonalds Corporation McDonalds Corporation Apple Computer Inc Metro PCS Top Categories Retail Telecommunication Media TV Radio OOH Station Promo Misc Services Amusements Retail Media Advertising Top 3 Markets Toronto Montreal Vancouver New York Los Angeles Chicago Out of home ad spend 79 Billion CAD 59 Billion USD OOH ad Spend per capita 2247 1837 INTERNET Internet Household Penetration 8680 81 Internt Users 289M 806 2597M 808 Average Monthly UVs 236 1984 Avg Monthly Hrs Per Visitor 367 352 Avg Monthly Visits Per Visitor 90 80 Online Video Reach 73 64 Online Video Minutes per Viewer 1476 1170 Digital Video Growth 360 430 Digital Time Spent per day 252 min 315 min Social Network Penetration of population 5560 5610 Internet Ad Spend 458 Billion 525 Billion Internet Ad Spend Per Capita 13027 16251 Top Digital Media Properties Google Sites Facebook Microsoft Sites Google Sites Yahoo Sites Facebook of market share by search engine Google 881 Bing 453 Yahoo 413 Baidu 061 Googe 748 Bing 124 Yahoo 109 Other 2 Population 35158300 321216397 CANADA VS U S 44 Canadian Market Data Consumers CANADIAN MEDIA DIRECTORS COUNCIL