CMDC Media Digest, 2015-2016
GENDER Index MALE 103 FEMALE 97 HOUSEHOLD STRUCTURE Index Couple With Children Living at Home 112 Couple No Children Living At Home 44 Adult With Children Living At Home 142 Adult Living Alone 46 Adult Sharing Accommodation 224 Empty Nesters 0 PROVINCE Index NEWFOUNDLAND 72 PEI 83 NOVA SCOTIA 93 NEW BRUNSWICK 102 QUEBEC 96 ONTARIO 97 MANITOBA 117 SASKATCHEWAN 97 ALBERTA 119 BRITISH COLUMBIA 99 HOUSEHOLD STATUS Index OWN 83 RENT 160 YES Living in Condo 108 NO Living in Condo 82 SINGLE 221 MARRIED OR LIVING TOGETHER 56 WIDOWED 0 SEPARATED 53 DIVORCED 8 PRESENCE OF CHILDREN IN HOUSEHOLD Index Under 3 177 Under 12 113 Under 18 116 3 5 yrs 120 6 11 yrs 76 12 17 yrs 104 EDUCATION HIGHEST LEVEL ACHIEVED Index Elementary School Graduation Cert 101 High School Graduation Certificate 105 Trade Certificate Diploma 82 Other Certificate Diploma Not Univ 90 Univ Cert Dipl Below Bachelor Level 65 Bachelors Degrees d 82 Univ Cert Dipl Above Bachelor Level 62 Masters Degrees 54 Degree In Medicine Dentistry Veterinary Medicine Optometry 52 Earned Doctorate 38 None 49 OCCUPATION Index Professionals Occupation 76 Senior Managers Owners Occupation 34 Other Managers Occupation 81 Technical Sales Teaching Other White Collar Occupation 111 Clerical Secretarial Occupation 174 Skilled Occupation 112 Unskilled Occupation 176 Gen Y Millennials Primary Occupation 75 Other Occupation 80 BEVERAGES ALCOHOL BEER WINE LIQUOR CLUSTERS Index The Keg Crowd 116 Rosé Experimenters 115 Temperants 73 Shaken Not Stirred 90 APPAREL FASHION COSMETICS CLUSTERS Index Budget Fashion Conscious 115 Forever In Blue Jeans 77 Label Queens 111 Sensible Shoes 81 AUTOMOTIVE AUTOMOTIVE CLUSTERS Index I Love My Wheels 149 Car Is A Tool 96 Driving Miss Daisy 71 Capitalist Roadsters 114 Driven By Safety 78 HOME ELECTRONICS TECHNOLOGY TECHNOLOGY CLUSTERS Index Technos 134 Out of Touch 65 Disinterested 95 BUSINESS FINANCIAL REAL ESTATE FINANCE CLUSTERS Index Have It Make More 83 Paycheque To Paycheque 149 Super Savers 51 Buy Now Pay Later 102 42 Canadian Market Data Consumers CANADIAN MEDIA DIRECTORS COUNCIL GENERATIONAL PROFILES
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