CMDC Media Digest, 2015-2016
GENDER Index Male 100 Female 100 HOUSEHOLD STRUCTURE Index Couple With Children Living at Home 148 Couple No Children Living At Home 46 Adult With Children Living At Home 99 Adult Living Alone 64 Adult Sharing Accommodation 70 Empty Nesters 0 PROVINCE Index NEWFOUNDLAND 102 PEI 68 NOVA SCOTIA 111 NEW BRUNSWICK 67 QUEBEC 98 ONTARIO 101 MANITOBA 92 SASKATCHEWAN 92 ALBERTA 109 BRITISH COLUMBIA 98 HOUSEHOLD STATUS Index OWN 98 RENT 106 YES Living in Condo 90 NO Living in Condo 99 SINGLE 57 MARRIED OR LIVING TOGETHER 130 WIDOWED 7 SEPARATED 119 DIVORCED 93 PRESENCE OF CHILDREN IN HOUSEHOLD Index Under 3 175 Under 12 210 Under 18 169 3 5 yrs 230 6 11 yrs 228 12 17 yrs 130 EDUCATION HIGHEST LEVEL ACHIEVED Index Elementary School Graduation Cert 100 High School Graduation Certificate 114 Trade Certificate Diploma 127 Other Certificate Diploma Not Univ 130 Univ Cert Dipl Below Bachelor Level 141 Bachelors Degrees d 149 Univ Cert Dipl Above Bachelor Level 144 Masters Degrees 144 Degree In Medicine Dentistry Veterinary Medicine Optometry 137 Earned Doctorate 178 None 29 OCCUPATION Index Professionals Occupation 170 Senior Managers Owners Occupation 150 Other Managers Occupation 162 Technical Sales Teaching Other White Collar Occupation 152 Clerical Secretarial Occupation 94 Skilled Occupation 149 Unskilled Occupation 101 Primary Occupation 147 Gen X Other Occupation 43 BEVERAGES ALCOHOL BEER WINE LIQUOR CLUSTERS Index The Keg Crowd 100 Rosé Experimenters 103 Temperants 106 Shaken Not Stirred 105 APPAREL FASHION COSMETICS CLUSTERS Index Budget Fashion Conscious 106 Forever In Blue Jeans 105 Label Queens 95 Sensible Shoes 88 AUTOMOTIVE AUTOMOTIVE CLUSTERS Index I Love My Wheels 114 Car Is A Tool 103 Driving Miss Daisy 85 Capitalist Roadsters 105 Driven By Safety 103 HOME ELECTRONICS TECHNOLOGY TECHNOLOGY CLUSTERS Index Technos 109 Out of Touch 96 Disinterested 101 BUSINESS FINANCIAL REAL ESTATE FINANCE CLUSTERS Index Have It Make More 119 Paycheque To Paycheque 97 Super Savers 71 Buy Now Pay Later 117 40 Canadian Market Data Consumers CANADIAN MEDIA DIRECTORS COUNCIL GENERATIONAL PROFILES
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