CMDC Media Digest, 2015-2016
20 The Business of Media CANADIAN MEDIA DIRECTORS COUNCIL Net Advertising Volume Canadian of reported media actuals SHARE OF REPORTED MEDIA ACTUALS 2007 2008 2009 2010 2011 2012 2013 2014 Television 3299 3393 3104 3391 3552 3467 3387 3361 Daily Newspaper 2572 2489 2030 2102 1971 2019 1679 1392 Community Newspaper 1154 1211 1186 1143 1167 1253 996 925 Radio 1468 1558 1470 1517 1576 1585 1600 1589 Online 1241 1602 1822 2232 2593 2925 3418 3793 Mobile 2 7 23 47 81 160 427 903 General Magazines 718 692 590 606 593 573 558 472 Out of Home 422 463 416 482 484 486 514 521 Total Reported 10875 11415 10641 11520 12017 12469 12152 12053 Net Advertising Volume Canadian Share of reported media actuals SHARE OF REPORTED MEDIA ACTUALS 2007 2008 2009 2010 2011 2012 2013 2014 Television 303 297 292 294 296 278 279 279 Daily Newspaper 236 218 191 182 164 162 138 115 Community Newspaper 106 106 111 99 97 101 82 77 Radio 135 136 138 132 131 127 132 132 Online 128 156 191 215 240 257 303 315 Mobile 00 01 02 04 07 13 35 75 General Magazines 66 61 55 53 49 46 46 39 Out of Home 39 41 39 42 40 39 42 43 Total Reported 10875 11415 10641 11520 12017 12469 12152 12053 Growth of Advertising Revenue by Medium 2007 100 MEDIUM 2007 2008 2009 2010 2011 2012 2013 2014 Television 100 103 94 103 108 105 103 102 Daily Newspaper 100 97 79 82 77 79 65 54 Community Newspaper 100 105 103 99 101 109 86 80 Radio 100 106 100 103 107 108 109 108 Online 100 129 147 180 209 236 275 306 Mobile 100 350 1150 2350 4050 8000 21350 45150 General Magazines 100 96 82 84 83 80 78 66 Out of Home 100 110 99 114 115 115 122 124 Total Reported Media Actuals 100 105 98 106 111 115 112 111 Advertising Volume Trend 4000 3500 3000 2500 2000 1500 1000 500 0 Millions 2007 2008 2009 2010 2011 2012 2013 2014 Television Daily Newspaper Community Newspaper Radio Online Mobile General Magazines Out of Home Total Reported Media Actuals
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