CMDC Media Digest, 2015-2016
TERM MEDIA DEFINITION TERM MEDIA DEFINITION WRAP ADVERTISING MOVE TO PRINT OOH A single advertisers message printed on the front cover IFC OBC and back cover of a publication PRINT WRAP OOH Ad painted on the entire exterior surface of a vehicle AGATE LINE Print A unit of space measurement equal to one column wide and 1 14 inch deep BELLY BAND Print Ads wrapped around the paper Consumers must remove the wrap before they can read the paper BLEED Print Printing to the edge of a page so there is no margin CENTRE SPREAD Print In the centre of a publication an advertisement appearing on two facing pages printed as a single sheet CIRCULATION Print Average number of copies per issue sold or distributed DOOR TO DOOR Print Door to Door distribution of printed materials EARLUG Print Space on either side of the masthead or the top corners of the front page of a newspaper section that is sold for advertising EMC Print Extended Market Coverage EMC is the distribution complement to Subscribers as the carrier delivers newspapers to each subscriber household they are able to distribute EMC packages to the homes of non subscribers on the same streets FP4C Print A full page four colour advertisement in a publication FREE STANDING INSERT FSI Print A loose advertisement that is inserted into a newspaper PERMANENT SPECTACULAR OOH An Out of Home advertising structure usually larger than 14 H x 48 W positioned at prime locations in a market for the exclusive use of one advertiser for a long term PROJECTIONS OOH Advertising projected on surfaces such as walls SEVENTIES OOH Poster located on the rear exterior of a transit vehicle SHOWING OOH The full contracted advertising campaign for a specific advertiser in a specific geographic area for a specific time period SNIPE OOH Refers to a small piece of advertising copy added to an already posted display to modify or append the original message SPECTACULAR OOH A very large billboard ranging in sizes from 10 x 24 feet to 10 x 60 feet STATION DOMINATION OOH A single advertiser blankets all the traditional media within a station SUPERBOARD OOH A billboard that has extensions added onto it that extend further than the traditional size TRANSIT SHELTER TSA OOH Displays with copy area 67 H x 46 W located at bus stops in residential or urban areas TRI VISION OOH A mechanical advertising display with three or more separate faces that can be programmed to move in several ways at different time intervals WILD POSTING OOH Posters installed in non permanent locations such as construction areas or abandoned buildings 178 Glossary CANADIAN MEDIA DIRECTORS COUNCIL
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