CMDC Media Digest, 2015-2016
TERM MEDIA DEFINITION TERM MEDIA DEFINITION EXTENSION OOH Advertisement not conforming to a standard shape EXTERIOR KING POSTERS OOH Poster located on the exterior sides of a transit vehicle FACE OOH An individual OOH advertising unit FLAGGING OOH Peeling ripping and other damage to OOH paper posters HORIZONTAL VERTICAL POSTER OOH Posters are the common form of billboard advertising located mostly along primary and secondary arterial roads Posters are viewed principally by residents and commuter traffic with some pedestrian exposure Horizontal typically 10 x12 vertical typically 16 x12 MALL ADVERTISING OOH Advertising opportunities in shopping centers Can be targeted to specific areas or retailers to reach a more targeted foot traffic MEGA COLUMNS OOH The spectacular MegaColumns are exclusive to the very select downtown Montreal market They are the largest street columns available in Outdoor advertising MINIBOARD OOH Poster of dimensions of 13 x 17 inches presented in a stainless steel frame Found in resto bars colleges and universities and health and fitness centres MURAL OOH Large format vinyl ad unit affixed to the side of a building or a horizontal graphic advertising image displayed on a web page or advertisement that runs horizontally on the bottom of a page of a publication OFFICE BUILDINGS OOH Advertising posters billboards in and around office buildings SHORT RATE General Charge incurred when an advertiser fails to meet the previously contracted volume of media time or space SPONSORSHIP General Positioning an advertiser as a co presenter of a specific program publication or event UNAIDED AWARENESS General Percentage of target group aware of brand advertising without prompting OUT OF HOME BACKLIT POSTER OOH A luminous sign containing advertising graphics printed on translucent polyvinyl material BATHROOM ADVERTISING OOH Advertisement on miniboard posted inside a washroom stall CAMPUS OOH Advertising used to reach students on campus in high traffic areas CINEMA OOH Advertising onscreen or in theatre to reach movie goers COLUMNS OOH On Street advertising can be posters in Columns or the entire column can be wrapped DIGITAL COLUMNS OOH Currently only available in Montreal Each column is equipped with a 72 inch HD LCD screen and a geographical map of downtown on the opposite face DIGITAL SUPERBOARDS OOH A form of electronic display airing fullmotion video with or without audio Displaying advertisements and may contain entertainment and informational content a digital signage can be updated more easily even interactively ELEVATOR ADVERTISING OOH Advertising posters billboards sold in Elevators 177 Glossary CANADIAN MEDIA DIRECTORS COUNCIL
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