CMDC Media Digest, 2015-2016

TERM MEDIA DEFINITION TERM MEDIA DEFINITION HOURS TUNED Broadcast Usually expressed as the average amount of time spent per person with a given station in a weekly period It is an indication of the loyalty that an audience has to a station INFOMERCIAL Broadcast Long form DRTV usually 30 minutes but can be 60 minutes with broadcaster permission Asks viewers to respond usually by placing an order for product service or information INTERNET PROTOCOL TELEVISION IPTV Broadcast IPTV is a system through which television services are delivered using the Internet protocol suite over a packet switched network such as a LAN or the Internet instead of being delivered through traditional terrestrial satellite signal and cable television formats Unlike downloaded media IPTV offers the ability to stream the media in smaller batches directly from the source LEAD IN LEAD OUT Broadcast Programming leading into or out of a time block LINEAR TELEVISION Broadcast Television service where the viewer has to watch a scheduled TV program at the particular time its offered and on the particular channel its presented on LOWER THIRDS SNIPES Broadcast An ad unit that is displayed in the lower third of the screen and may be static or animated Usually 7 10 seconds in length PERSONAL VIDEO RECORDER PVR DIGITAL VIDEO RECORDER DVR Broadcast A set top box that stores video information in digital form PICK AND PAY Broadcast Choose the channels you want and only pay for those PRE POST RELEASE Broadcast A pre released program airs before the U S episode and post release airs after PRIME FRINGE DAY Broadcast In television the basic dayparts sold Prime runs 6 p m 11 p m fringe 4 30 p m 6 p m and 11 p m until sign off and daytime sign on until 4 30 p m PROGRAM STACKING Broadcast Ordering of entire seasons of a program Used to influence binge watching Netflix PROGRAMMATIC PURCHASING Broadcast Automated auction based buying system QUARTER HOUR AUDIENCE Broadcast Same as Average Minute Audience but information is measured in 15 minute blocks Viewers listeners must tune in for five or more minutes to be counted REMOTE Broadcast On location broadcast RUN OF SCHEDULE ROS Broadcast Scheduling of a commercial in variable time blocks days or programs BROADCAST APPOINTMENT TV Broadcast Appointment TV assumes that people will tune in at the same time every day or week to personally watch their favorite shows AVERAGE MINUTE AUDIENCE RATING Broadcast The average number of persons in or percent of a demographic tuning to a station during an average minute BILLBOARD Broadcast Sponsoring announcement identification at the beginning end or in a break of a radio or television program BINGE VIEWING Broadcast The practice of watching television for longer time spans than usual usually of a single television show BOOKEND Broadcast Spots airing at the beginning and end of a commercial cluster BREAKFAST DAY DRIVE EVENING Broadcast In radio basic dayparts sold Time blocks are usually 6 a m to 10 a m 10 a m to 3 p m 3 p m to 7 p m and 7 p m to 1 a m respectively CLOSED CAPTIONING Broadcast The compulsory text version of TV programs and commercials for the hearing impaired CLUSTER Broadcast The set of different commercials within a commercial break usually two to three minutes in total COMPARAGRAPH Broadcast A snapshot of all broadcasters prime time schedules day by day hour by hour CRAWL Broadcast An ad unit that literally crawls across the bottom of the viewing screen CUMULATIVE AUDIENCE CUME PERCENT CUME Broadcast The number of different people who tune for at least one quarter hour to a station within a specified time block Often expressed as a percent CUT IN Broadcast Regional or station insertion of an alternative commercial replacing a spot carried nationally or provincially on a network DYNAMIC INSERTION Broadcast Programmatic ad insertions for VOD Pre Post and mid roll GRID CARD Broadcast Rate card that reflects audience delivery and demand at different times resulting in a variety of rates for that program HOMES USING TELEVISION HUT Broadcast Percent of households with one or more sets tuned to any station at a given time 166 Glossary CANADIAN MEDIA DIRECTORS COUNCIL