CMDC Media Digest, 2015-2016
3 Empower them Give them BHAGs big hairy audacious goals that could be perceived as a bit risky or over their heads They will impress you and work really hard to get it right This demo loves a good challenge and to be recognized for hard work Climbing the corporate ladder isnt quite as defined and linear as it used to be Now there are all sorts of learning opportunities some of them are table stakes and detail driven and some are big picture and ambitious Involve them across these tasks and theyll be valuable partners 4 Treat them as partners For sure there is still a hierarchy that must exist out of necessity in any business ultimately youre still responsible for P Ls and client wins and losses What has become clear to me over the years is that true collaboration brings out the best in this generation Im personally very optimistic about the legacy of the new media generation As our side of the business becomes bigger more sophisticated and complex having these incredibly smart and driven individuals at the helm will prove to be an exciting ride YOUTH AMBASSADORS COMPANY Amanda DeFields Starcom MediaVest Ryan Hewgill Cossette Media Liz Jewett PhD Media Jonathan Law Media Experts Vihung Lieu Havas Media Sammy Rifai MEC Ryan Van Dongen UM Jonathan Wood Dentsu Media Janet Xi Jungle Media Who are we We are an association of CEOs and Presidents of Media Advertising Agencies We operate as a leadership voice and active stakeholder in the consumer and media communications marketplace issues in Canada WHAT DO WE DO We ensure that our client marketers benefit from CMDC leading edge standards on Canadian consumer measurement CMDCs unique view on government regulatory matters which affect the value of advertising investment CMDC is an active player in joint industry collaborations to create or restructure organizations to better deal with a more complex marketplace e g DAAC and Vividata CMDCs International Futures Committee to ensure that we are able to leverage global learning for this marketplace CMDCs 20 20 Vision the most attended media and marketers conference in Canada to ensure that our community connects and are motivated by a power packed international roster of top speakers HOLD THE DATE Tuesday April 26 2016 at TIFF Lightbox Toronto ON HOW DO WE DO IT Our Board of Directors take on committee chairmanship with generous support by specialized agency staff all super stars to deliver on their mission CONTACT US Janet Callaghan CMDC President jsc@ janetcallaghan com Janet Callaghan CMDC President 165 CANADIAN MEDIA DIRECTORS COUNCIL CMDC YOUTH AMBASSADORS
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