CMDC Media Digest, 2015-2016
MEDIA SOFTWARE DATA SERVICES Provider of audience analysis tools for the TV and radio broadcast industry media agencies and other clients TELMAR HMS LTD 36 King Street East 4th floor Toronto ON M5C 3B2 Phone 416 487 2111 www telmar ca Provider of media planning software and consulting services with 13 offices worldwide Provides access to both proprietary and syndicated data and studies AUDIENCE CONSUMER INTELLIGENCE CANADIAN OUT OF HOME MEASUREMENT BUREAU COMB 111 Peter Street Suite 605 Toronto ON M5V 2H1 Phone 416 968 3823 Fax 416 968 9396 www comb org The industry standard for measurement of OOH advertising audiences across Canada Publishes circulation and market data for over 280 markets COMSCORE 90 Sheppard Ave E Suite 100 Toronto ON M2N 3A1 Phone 416 646 9900 www comscore com Internet analytics company providing marketing data and analytics to agencies and publishers NIELSEN CANADA 160 McNabb St Markham ON L3R 4B8 Phone 905 475 3344 www nielsen com Provider of audience and advertising data including advertising effectiveness advertising expenditure and print advertising data as well as measurement and analysis of marketplace dynamics and consumer attitudes and behaviour NUMERIS Head office Toronto 1500 Don Mills Road 3rd floor Toronto ON M3B 3L7 Phone 416 445 9800 Fax 416 445 8644 http en numeris ca Source for broadcast measurement and consumer behaviour data for broadcasters advertisers and agencies VIVIDATA 77 Bloor St W Suite 1101 Toronto ON M5S 1M2 Phone 416 961 3205 Fax 416 961 5052 www vividata ca The amalgamated organization of PMB and NADbank provides data on print readership non print media exposure product usage retail and lifestyle data 3RD PARTY AD SERVERS ATLAS BY FACEBOOK www atlassolutions com Remotely hosted ad serving for advertisers and publishers with rich media support Search campaigns management and site optimization DOUBLECLICK by GOOGLE www doubleclick com Provides ad management and tracking for online advertising Primarily used by sites 162 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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