CMDC Media Digest, 2015-2016
What are media software and data services At their most basic they are technology that enables media professionals to become indispensible business consultants How By enabling our capacity and capability to work faster smarter and become even more effective problem solvers More specifically this means providing greater access to intelligence enhancing data analysis and insight mining improving overall efficiencies and accuracy and ultimately improving our clients return on investment Looking back our industry has been leader in enabling technologies by virtue of managing the sheer amount of data we have generated and manipulated Its just going to MEDIA SOFTWARE DATA SERVICES keep on getting a whole lot more sophisticated and exciting This is arguably one of the most fluid categories in this guide with a high degree of anticipation and change in its future The landscape continues to dramatically fragment and data is piling up at record rates We see a strong potential for new opportunities for suppliers in this category Some recent examples of changes include BBM Analytics rebranding as NLogic and the merger of NADbank and PMB The latter addresses member calls for more robust research data such as path to purchase and total brand footprint and less duplication The new media measurement entity called Vividata covers the full footprint of daily newspapers and magazines Beginning next year the new organization will release quarterly data based on an online survey of 36000 people 12 and over For the current landscape we have grouped the suppliers into categories of similar type offerings recognizing there will be some overlap with some companies sitting in more than one category Expect to see more change growth and innovation in this category as enabling technologies provide more opportunities for better solutions 160 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL Chris Herlihey VP Research Mediabrands
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