CMDC Media Digest, 2015-2016
OUT OF HOME TRANSIT transit vehicles above the windows These are widely available with the exception of Montreal subway cars Cards come in two sizes standard 35 x 11 and super 70 x 11 Door Cards Vertical Posters are a vertical format usually found beside the door of the subway car They are available on both subway and commuter trains A standard 20 x 28 size unit can also be found on station walls in some markets Advertisers have flexibility in utilizing interior formats Any combination of units including all units within a vehicle can be purchased by one advertiser exclusively In addition take away items like coupons or take one pads can be added to the units Station Posters are located on both subway and commuter train platform areas and in high traffic areas of transit and commuter stations They come in various sizes with the most common being 47 x 68 Largerformat backlits and murals are also available at selected stations Digital content on LCD is available in Toronto Vancouver and Montreal subway systems Both television and flash animation creative can be used Messaging can be delivered in real time or sponsorship of relevant content can be purchased to increase relevance to viewers Station domination is available in the subway LRT systems of Toronto Montreal and Vancouver One advertiser purchases 100 of all available advertising inventory and can include murals turnstiles stairs and floors where advertising is generally not available in addition to all other standard advertising units Taxi media are also available with varying formats Both interior and exterior formats are available in on taxis in some markets These formats can include cards on the back of headrests full vinyl wraps and full motion digital screens Other available locations for transit advertising include school bus seatbacks and airplane trays 151 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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