CMDC Media Digest, 2015-2016
COMMUNITY NEWSPAPERS Paid and Controlled Circulation Editions PAID CONTROLLED OF EDITIONS PAID CONTROLLED TOTAL AVERAGE TOTAL Controlled Free 838 120080 20123868 20243948 24157 Paid 348 695942 33462 729404 2096 GRAND TOTAL 1186 816022 20157330 20973352 17684 PROVINCE TOTAL EDITIONS PAID CONTROLLED TOTAL CIRCULATION ALL EDITIONS BC 184 55561 3763220 3818781 AB 138 115211 1260488 1375699 SK 86 71421 417819 489240 MB 57 46436 384910 431346 ON 430 283060 8456094 8739154 QC 195 96336 5201643 5297979 NB 26 37994 181540 219534 NL 15 26142 27623 53765 NS 37 49502 427706 477208 PE 4 5793 8755 14548 YT 3 5272 5568 10840 NT 8 19315 11669 30984 NU 3 3979 10295 14274 GRAND TOTAL 1186 816022 20157330 20973352 Source Newspapers Canada Community Newspaper Snapshot 2015 Total Adults 18 68 GENDER Male 66 Female 70 AGE 18 24 50 25 49 66 50 75 EDUCATION Highschool or less 68 College including Technical 70 University 69 HOUSEHOLD INCOME Under 35000 62 35000 49999 69 50000 70 75000 70 100000 68 RESIDENCE Home Owners 70 Renters 61 FAMILY COMPOSITION With Child 18 in Household 65 LIFE EVENTS PAST FUTURE 12 MONTHS Marriage 68 Child Grandchild born 66 Retire 76 Change Job 70 Total Adults 18 95 GENDER Male 48 Female 52 AGE 18 24 9 25 49 42 50 50 EDUCATION Highschool or less 92 College including Technical 42 University 31 HOUSEHOLD INCOME Under 35000 17 35000 49999 13 50000 69 75000 50 100000 33 RESIDENCE Home Owners 80 Renters 20 FAMILY COMPOSITION With Child 18 in Household 33 LIFE EVENTS PAST FUTURE 12 MONTHS Marriage 3 Child Grandchild born 8 Retire 5 Change Job 11 Community Newspaper Demographics Horizontal Measuring readership amongst the population Vertical Of this demographic __ read Community newspapers Measuring the make up of the readership universe Of those that read Community Newspapers __ fall within this demographic Source PMB Spring 2 year Readership and Product Database2015 Base Adults 18 Read a Community Newspaper at least once a month or less 134 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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