CMDC Media Digest, 2015-2016

COMMUNITY NEWSPAPERS GENERAL INFORMATION COMMUNITY NEWSPAPERS 2097 million copies of community newspapers are circulated weekly the majority of which are distributed free of charge Newspapers Canadas Community Snapshot Report 2015 The majority of community newspapers readers are homeowners PMB Spring 2015 In 2015 1083 community newspaper titles and 1186 editions published 12 were broadsheet format and 88 were tabloid Snapshot 2015 45 of adults read a community newspaper 27 are university educated whiel 49 earn an annual household income of 75000 or more PMB Spring 2015 960 million in advertising was spend on communities in 2014 alone Snapshot 2015 Over 50 of readers cite flyers as one of their main reasons for reading community newspapers Snapshot 2015 Community newspapers are an efficient way of reaching non urban Canadians who are difficult to reach with broadcast Over a third of these readers dont read any other newspaper Snapshot 2015 DATA SOURCES AND OTHER RESOURCES NEWSPAPERS CANADA 890 Yonge Street Suite 200 Toronto ON M4W 3P4 Phone 416 923 3567 Toll free 1 877 305 2262 info@ newspaperscanada ca www newspaperscanada ca Newspapers Canada is a joint initiative of the Canadian Newspaper Association CNA and the Canadian Community Newspapers Association CCNA Today the primary role of Newspapers Canada is to represent the needs of CNA and CCNA members in three major areas public affairs marketing and member services The CNA and the CCNA are two separate organizations that partnered to create one strong industry voice for newspapers in Canada Combined the two associations represent more than 830 daily weekly and community newspapers in every province and territory in Canada The CNA and the CCNA are now co managed by one CEO but remain governed by two separate boards of directors in order to reserve the uniqueness of the programs and services offered to each member By combining resources and collaborating on a variety of different projects Newspapers Canada provides more relevant services to all newspaper members while also increasing the profile and effectiveness of the newspaper industry in Canada VIVIDATA 77 Bloor Street West Suite 1101 Toronto ON M5S 1M2 Phone 416 961 3205 www vividata ca Vividata is Canadas authoritative source of audience data print and digital for magazines and newspapers Founded in 2014 Vividata is the amalgamated organization of two pre eminent media measurement bodies NADbank and PMB Vividatas single source survey provides cross platform audience measurement for 80 consumer magazines and 78 daily newspapers The annual national sample of 36000 Canadians age 12 surveyed across 50 markets is released quarterly as rolling 12 month data In addition to providing 360 readership metrics Vividata delivers a comprehensive database of consumer demographics media usage lifestyle and attitudinal data and product usage across 300 categories A tripartite not for profit organization Vividata is governed by a board of directors representing the interests of Canadian publishers agencies and advertisers Vividata is committed to providing our 500 members with up to date audience research and insights relevant to todays media industry 128 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL