CMDC Media Digest, 2015-2016
DAILY NEWSPAPERS Totals Any Newspaper Print 5 Day Cume Any Newspaper Print 6 7 Day Cume Any Newspaper Total Print Digital 6 7 Day Cume Totals Vert 100 100 100 100 Index 100 100 100 100 Under 25000 HH Income Vert 1067 106 1056 1023 Index 100 99 99 96 25000 34999 HH Income Vert 75 764 757 739 Index 100 102 101 98 35000 49999 HH Income Vert 119 1208 1208 1177 Index 100 102 102 99 50000 74999 HH Income Vert 1898 1911 1934 1885 Index 100 101 102 99 75000 99999 HH Income Vert 1411 1442 1438 1435 Index 100 102 102 102 100000 HH Income Vert 3147 3103 3107 3239 Index 100 99 99 103 No Certificate Diploma Vert 674 659 66 641 Index 100 98 98 95 Secondary High School Graduate Vert 1857 1791 1787 1767 Index 100 96 96 95 Trade Certificate Diploma Vert 898 941 936 894 Index 100 105 104 100 University Other Non University Cert Vert 2818 288 2892 2856 Index 100 102 103 101 Bachelors Degree Vert 226 2184 2178 2292 Index 100 97 96 101 Post Graduate Degree Vert 1492 1544 1547 1551 Index 100 104 104 104 Source Vividata 2015 Q2 Readership and Product Database Base 18 and the 20 Reported Markets Calgary Edmonton Guelph Halifax Hamilton Kitchener London Montreal Oshawa Ottawa Gatineau Quebec City Regina Saskatoon St Catharines Niagara St Johns Toronto Vancouver Victoria Windsor Winnipeg Readership by Income and Education 18 Newspaper Readership by Device 31 44 25 Both Computer Mobile 124 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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