CMDC Media Digest, 2015-2016
In an attempt to unearth the totality of internet time minutes per week per capita by device are estimated in the chart below Some of this data PC and mobile nonvideo is comScore based while the balance of the time spend data comes from various non comScore sources It all adds up to 1669 minutes of total unearthed time This unearthed minute count for internet when added to the minutes adults spend with legacy media produces an astonishingly large block of time 11 hours a day Simulmedia is the explanation the act of consuming multiple media channels simultaneously MTM survey data suggests this is most commonly occurs between the TV and internet media This chart compares comScore based internet minutes to PHD unearthed internet minutes Most of the difference between the official and unearthed minute counts below lies with mobile video Mobile video is estimated to represent a very significant part of the 18 24 and 25 34 year olds total internet time consumption habits Minutes Per Week Per Capita Minutes Per Week Per Capita NON VIDEO VIDEO RADIO MUSIC 18 24 25 34 35 54 55 18 2001 18 2014 151E 20E 68E 358E 239 260 54 519 OTT CONNECTED CAR CONSOLE Mobile Desktop Laptop INTERNET INTue 2014 CMUST REPORT 13 The Business of Media CANADIAN MEDIA DIRECTORS COUNCIL 311 1017 1384 1410 1243 470 667 1669 2837 2600 1958
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