CMDC Media Digest, 2015-2016
THE OUTCOME What you will find when the very first results of this immense effort are published For the first time newspapers and magazines will see their total audience and understand the contribution that digital is making This new information will help publishers and media professionals plan how best to reach consumers It will be clear that it is the brand and its unique relationship with its readership that is valuable not how it is delivered THE DETAILS Annual sample of 36000 age 12 Rolling 12 month data released 4 times per year Rolling 52 week online survey completion Single source study Cross platform audience measurement for magazines and newspapers Unduplicated reach and readership metrics by platform Consumer database of media usage demographics lifestyles and attitudes Qualitative and engagement metrics behavioural and attitudinal data for all publications Follow up product retail lifestyle questionnaire also online completion in 300 categories This was a successful collaboration attributable to a shared vision that a new entity could be created to deliver a superior product on budget and to advanced specifications There is now only one major hurdle to clear before we can truly congratulate those who have been active participants in this process We need to understand the results of the new data trace the differences and advise our industry on how to stabilize our trading currency in the short term INTEGRATED PRINT MEASUREMENT 116 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL
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