CMDC Media Digest, 2015-2016
Pharmaceutical Advertising Advisory Board PAAB The PAAB is an independent review agency whose primary role is to ensure that healthcare product communication is accurate balanced and evidence based and reflects current and best practices The scope of PAAB includes promotional healthcare product communication for prescription non prescription biological vaccines and natural health products directed to health care professionals in all media PAAB also provides advisory comments on direct to consumer materials for prescription drugs and vaccines in all media PAAB advisories for television ads are recognized by the CBC and Telecaster For more information go to www paab ca CONTACT Pharmaceutical Advertising Advisory Board 1305 Pickering Parkway Suite 300 Pickering ON L1V 3T2 Phone 905 509 2275 Fax 905 509 2486 with Telecaster Guidelines As well staff provides assistance to advertisers regarding general interpretation of guidelines prior to production or telecast Telecaster Services recommends that scripts or storyboards be submitted via the Telecaster Online System at tvb ca Telecaster Login for preliminary review before production to minimize the risk of rejection of a produced commercial The final production is required before a Telecaster number can be issued Please check with Telecaster for fee schedules Rarely is a commercial cleared by Telecaster and then rejected by a participating station but guidelines are voluntary and collective and may be superseded by individual network or station policy For more information go to tvb ca pages TCEIntro htm CONTACT Television Bureau of Canada Telecaster Services 160 Bloor Street E Suite 1005 Toronto ON M4W 1B9 Phone 416 923 8813 Fax 416 413 3879 tvb@ tvb ca www tvb ca Extreme Reach Canada Clearances Extreme Reach Canada Clearances is a for profit bilingual advertising clearing house It provides copy review and assigns clearance numbers to acceptable copy Extreme Reach Canada Clearances reviews both English and French materials under applicable acts codes and guidelines in the following categories food and non alcoholic beverages alcoholic beverages cosmetics consumer drug products natural health products Contact 635 Queen Street E Toronto ON M4M 1G4 Phone 416 964 7539 Toll free 1 800 387 0644 clearancescanada@ extremereach com CLEARANCE ORGANIZATIONS Telecaster Services of TVB Most television stations require that commercials infomercials and public service announcements receive a Telecaster clearance number before airing This is the final clearance prior to airing so any other required clearances must be done first The Telecaster service is a voluntary self governing clearance committee Its primary function is to review advertising messages to ensure they comply 111 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL BROADCAST COMMERCIAL ACCEPTANCE
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