CMDC Media Digest, 2015-2016
Preclearance services are available in five regulated advertising categories including alcoholic beverages childrens consumer drugs and natural health products cosmetics food and non alcoholic beverages ASC Clearance Services analysts provide expertise in both official languages For more information go to adstandards com Toronto Office Advertising Standards Canada 175 Bloor St East South Tower Suite 1801 Toronto ON M4W 3R8 Tel 416 961 6311 Fax 416 961 7904 Nicole bellam@ adstandards com Montreal Office Les normes canadiennes de la publicité 2015 Peel Street Suite 915 Montreal QC H3A 1T8 Tel 514 931 8060 Fax 877 956 8646 danielle lefrancois@ normespub com www normespub com The Canadian Code of Advertising Standards Code sets the criteria for acceptable advertising and is the cornerstone of advertising self regulation in Canada Administered by ASC the Code is regularly updated to ensure it is current and contemporary keeping pace with consumer and societal expectations It contains 14 clauses that set the criteria for acceptable advertising that is truthful fair and accurate Accuracy and Clarity Disguised Advertising Techniques Price Claims Bait and Switch Guarantees Comparative Advertising Testimonials Professional or Scientific Claims Imitation Safety Superstition and Fears Advertising to Children Advertising to Minors Unacceptable Depictions and Portrayals These clauses form the basis for the review of consumer and special interest group complaints and trade disputes Health Canada Health Canada is the national regulatory authority for drug advertisements It provides policies to effectively regulate marketed health products puts in place guidelines for the interpretation of the regulations and oversees regulated agencies Drug advertisements are reviewed and pre cleared by independent agencies recognized by Health Canada For more information go to http hc sc gc ca For pre clearance see separate listings Consumers Non prescription drugs and natural health products ASC Extreme Reach Canada Clearances Prescription drugs and educational material ASC PAAB Health Professionals All products PAAB PRE CLEARANCE ORGANIZATIONS Advertising Standards Canada ASC Advertising Standards Canada is the national not forprofit advertising self regulatory body Founded on the belief that advertising self regulation best serves the interests of the industry and the public ASC is committed to fostering community confidence in advertising and to ensuring the integrity and viability of advertising in Canada through responsible industry self regulation 110 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL BROADCAST COMMERCIAL ACCEPTANCE
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