CMDC Media Digest, 2015-2016
GOVERNMENT ORGANIZ ATIONS Canadian Radio television and Telecommunications Commission CRTC The CRTC is an independent organization vested with the authority to regulate and supervise the Canadian broadcasting system with a view to implementing the Canadian broadcasting policy set out in the Broadcasting Act The CRTC also regulates the telecommunications industry under the Telecommunications Act For alcoholic beverage advertising compliance with the Code for Broadcast Advertising Alcoholic Beverages is required by regulation for all radio and television broadcasting stations and specialty services in Canada Pre clearance is performed by independent agencies recognized by the CRTC CONTACT Toll free 1 877 249 CRTC 2782 Outside Canada 819 997 0313 Toll free TTY line 1 877 909 CRTC 2782 Outside Canada TTY line 819 994 0423 Media Inquiries 819 997 9403 www crtc gc ca 13 Issue and opinion advertising also has a number of criteria to follow All must have Telecaster approval 14 Text message commercials must follow the Text Message Guideline in addition to all other appropriate Telecaster Guidelines 15 High definition HD commercials and standard definition SD commercials must be assigned individual Telecaster approval numbers When making an SD and an HD submission Telecaster only needs to view the HD version per the Telecaster High Definition Guideline 16 By direction of the CRTC closed captioning is required on all advertising material sponsorship messages and promos must also be closed captioned as of Sept 1 2014 the type of funds U S or Canadian applicable taxes and shipping and handling If there is a money back guarantee and the consumer must pay for return shipping the addition of a video super indicating Less S H is required Compliance with Phone Service Guidelines is also mandatory as well as all other Telecaster guidelines 9 Phone service commercials such as adult chat lines and all online dating services must follow the Phone Service Guideline in addition to all other appropriate Telecaster Guidelines 10 Comparative advertising must follow the Comparative Advertising Guideline in addition to all other appropriate Telecaster Guidelines 11 Contests and prizes must abide by Canadian laws Telecaster will require a letter from the advertiser agency confirming that positive legal advice was obtained 12 Election advertising must clearly identify the person corporation trade union registered party or registered constituency association paying for the commercial over a minimum of three seconds 109 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL BROADCAST COMMERCIAL ACCEPTANCE
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