CMDC Media Digest, 2015-2016
102 Media Channels CANADIAN MEDIA DIRECTORS COUNCIL AUDIO And these online options are gaining traction According to MTM Spring 2015 64 of Canadians aged 18 are listening some kind of online audio on a monthly basis A quarter of the population are listening to online radio podcasts are also popular 23 and a fifth of Canadians are using to personalized audio streaming service In the last four years the percentage of Canadians streaming online radio has increased by 20 Podcasting has jumped 109 and usage of personalized audio services is 82 more widespread We expect popularity in these online audio options to continue to increase in the future 30 25 20 25 10 5 0 Source MTM Spring 2015 Source MTM 2012 2015 Source MTM Spring 2015 Canadian Online Audio Listeners Canadians using each Online Audio Type 2012 to 2015 Canadians using each Online Audio type 64 Listen to Online Audio 36 Dont listen to Online Audio Online Radio 2012 2013 2014 2015 Podcast Personalized Audio Streaming Service 24 20 109 82 23 20 Online Radio Podcast Personalized Audio Streaming Service
You must have JavaScript enabled to view digital editions.