CMDC Media Digest, 2015-2016
REACH The chart to the right plots weekly reach for the four legacy media and the internet medium against various age groups in Canada The reach data is sourced from each mediums respective syndicated survey of record Today 81 of Canadian adults access the internet over the course of a week and this weekly reach number builds to 91 amongst younger adults 18 24 These reach levels have grown dramatically since 2001 when the internet reached only 52 of the adult population weekly Weekly Reach by Age Group INTERNET MAGAZINE NPR RADIO TELEVISION 18 24 25 34 35 54 55 18 2001 18 2014 2014 CMUST REPORT 11 The Business of Media CANADIAN MEDIA DIRECTORS COUNCIL 52 54 48 52 55 57 66 78 89 91 75 58 57 65 60 81 97 92 94 90 90 98 98 97 99 99 73 82 94 96
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